Social media marketing is the process of gaining website traffic or attention through social media sites like Twitter, Facebook and YouTube. Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

　SanYu's Social Media Marketing is a combination of "Social Media Optimization" and "Social Network Marketing". First we build and optimize information about your product or service on the internet, and then we will spread reviews of products or services through social networks.

Social Media Optimization　(SMO)

　Our SMO is to control your company reputation and reviews of your products or services on the internet. In the internet world, having negative reviews or bad press can slow down your business growth if you have few positive reviews or evaluations. Because many internet users search for reviews of the product or the service they intend to buy, these likely become a key point of decisions in purchasing. So what we do is to spread positive feedback about your company and products or services on social media, so your unwanted reviews or bad press will be buried and unseen.

Social Network Marketing　(SNM)

　With our Social Network Marketing, we indirectly approach the target customers. Instead of telling them why they should buy the product or service, we lead them to read the reviews and good press on blogs, forums and other websites that we previously optimized.