Before building a local office, hiring a team, or making a large-scale investment in Japan, your company can work through SANYU as a local business agent. We help international B2B companies develop the market, research opportunities, approach new customers, support existing customers, and build a practical path toward long-term expansion in Japan.
Our Business Agenting service is designed for overseas companies that do not yet have an office or business base in Japan, but want to begin serious B2B market development in a structured and low-risk way.
Instead of entering the Japanese market blindly, you can use SANYU as your local business representative in Tokyo. We combine the strengths of our existing Business Agent service and Business Mediation service into one B2B-focused solution: identifying opportunities, researching the market, finding and approaching suitable business partners, supporting communication, negotiating with potential partners, and continuing to assist after initial contact. This reflects the core ideas of your current Business page and Mediation page, while presenting them as one clearer service for foreign companies evaluating the Japanese market.
Many international companies want to test the Japanese market first, build relationships, and understand local demand before committing to a full branch office or local subsidiary.
You can begin structured B2B activity in Japan without immediately establishing your own office or hiring a local team.
Start with research, outreach, and partner development before making major investments in staffing, office space, and operations.
Our service is designed specifically for B2B companies entering the Japanese market. We help with market research, business development, customer outreach, partner communication, and ongoing local support in a practical and structured way.
We do not stop at introductions. We can continue assisting with communication, follow-up, and customer support after the first connection.
Our role is to function as your local business development partner in Japan, not simply a translator or a one-time introducer.
We research the Japanese market, identify target segments, evaluate competitors, and help clarify whether your offer is suited to the local B2B environment.
We search for potential distributors, manufacturers, dealers, and business partners that match your product category, requirements, and business terms.
We communicate with candidate companies on your behalf, support negotiations, and help reduce the risk of working with unknown companies in another country.
We approach new B2B prospects in Japan and help build early-stage pipelines through direct outreach, representation, and local follow-up.
We act on behalf of your company from Tokyo and represent your business in a professional, practical way while you assess the market.
We can support your existing Japanese customers through communication assistance, follow-up, and practical coordination after sales or initial contact.
We learn about your company, product, goals, target industry, expected partner profile, and current challenges in Japan.
We assess market conditions, shortlist suitable targets, and define a realistic business development strategy for Japan.
We contact prospects, introduce your business, support discussions, and help mediate terms with suitable companies.
After first contact or initial deals, we continue supporting communication, coordination, and local customer-facing tasks as needed.
Based on a confidential client brief from an international provider of regulated-industry testing and safety services, this case study illustrates how SANYU can establish a dependable local sales presence, connect overseas technical teams with Japanese customers, and support first-stage B2B market entry before a client opens its own office in Japan.
Consumer and environmental safety services for regulated industries
Client name withheld for confidentiality.The brief called for more than introductions. The client wanted an established agency to provide the representative, office environment, management structure, and back-office support needed for sustained business development in Japan.
Remain copied on key communications and step in when language, interpretation, or time-zone concerns arise, while keeping the client’s technical team central to delivery.
Identify and qualify new opportunities with existing customers and prospective Japanese accounts.
Work with overseas business-development teams on proposals and quotations, then manage local follow-up.
Maintain a rolling activity plan covering targets, opportunity status, next actions, and reporting priorities.
Conduct approved telephone and face-to-face calls in Japan and report market feedback to the client.
Coordinate meetings and local arrangements for visiting UK or US executives, sales staff, and technical specialists.
For first-stage B2B market development, SANYU generally combines a fixed monthly commitment with commission on revenue generated through SANYU-supported opportunities. The exact scope is adjusted for technical complexity, time allocation, exclusivity, travel, and reporting requirements.
For an agreed part-time monthly scope. A dedicated 1.0 FTE assignment or specialist technical coverage is quoted separately.
Applied to collected revenue attributable to SANYU-supported opportunities, subject to the definitions and exclusions in the final agreement.
A practical period for target research, outreach, technical follow-up, relationship development, and market feedback.
It gives an overseas B2B company local continuity, bilingual customer access, disciplined follow-up, and agency-backed office support before it commits to a branch office, subsidiary, or direct local hiring.
Client name withheld for confidentiality. This case study is based on an actual market-entry brief. The commercial figures shown illustrate SANYU’s current indicative entry-level model and do not disclose the client’s historical contract terms.
If your company wants to explore the Japanese market before opening a full office, SANYU can help you build the first stage of your B2B presence through market research, outreach, mediation, and ongoing customer support.